It started in August of 2009. Unpacking from another road trip, Frustration set in as I realized one of my supplement containers had melted underneath the bus and covered my clothes. That night, I woke up around 4 a.m., and the idea hit me: “Why isn’t there one nutritional product with everything I need as an athlete?” I wanted a sugar-free, low caloric index, user-friendly supplement with a complete energy and recovery formula. A formula that would enhance an individuals performance over the course of a season and eventually their life. Most importantly only using ingredients that were safe, effective, and Cleared for Sport. In addition, it needed to be travel-friendly – no more carting around bottles of pills and buckets of powders and liquid containers all season.
What leads to injuries and poor performance? We do know some of the conditions that negatively impact performance: weak muscles, weak tendons, bad posture, bad nourishment, slow metabolism, and a negative mental state. Typically, the most popular energy drinks and supplements also dehydrate you the most. These “energy” products that were laden with diuretics compounded aches; soreness, muscle strains, headaches, and seemed to eventually cause a lack of focus. To optimize the formula, I also consulted with Dr. Greg Stewart, Orthopedic surgeon and Director of the Tulane Institute of Sports Medicine.
So here is what I concluded. The biggest problem in the sport supplement world is that companies do not cover everything in one product – other than protein. (If lean meats are consistently in your diet, then the need for protein powders is not as great.) While we can’t overlook the muscles, there are so many other aspects of the body that are equally as important:
BCAA’s (Branched Chain Amino Acids)
After separating the body into these four parts (4 Dimensions), I asked myself the following question: What would an everyday person and athlete want to feel like?
1. Mentally Locked-In/Focused.
2. No jitters like most “Preworkouts”.
3. No crash later.
4. It has to taste great!
Like most things in life, as the saying goes, “everything in moderation.” Anything that takes you too high will always let you fall. And there is always more to a day that just ‘5 hours’. 4D has continually shown the effectiveness with our customers and stood the test of time on the market.
The last step was to make sure it was packaged in a manner that was convenient for travel. Pills are hard to swallow and absorb poorly, Buckets of powder are hard for you to transport, ready-made drinks require refrigeration, extra weight, and can bust and leak in your luggage. With this in mind, individual single-serve powder packets proved to be the perfect option. These user-friendly packets provide convenience and mix easily when you get where you’re going. If you have a four-day road trip, all you need is four convenient packs in your bag. Now you have 3 steps for maximum health and well being: Eat Right, Exercise and 4D!
-Jason Navarro, CEO